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Why
Do You Recommend Network Marketing?
Robert Kiyosaki's Answer:
When
I first heard about network marketing,
I was against it. But after opening
my mind, I began to see advantages
that few other business opportunities
offer.
Long-term success
in life is a reflection of your education,
life experience and personal character.
Many network-marketing companies provide
personal development training in those
key areas.
Most schools train
people for the E or S quadrants, and
that is great if those are the quadrants
in which you want to spend your life.
Most MBA programs are training students
for high-paying jobs in the corporate
world as an E, not a B.
What if you're in
the E or S quadrant and you want to
change? What if you want to be in
the B quadrant? Where do you find
the education that trains you for
that quadrant? I recommend a network-marketing
business. I recommend the industry
for people who want to change and
get the necessary skills and attitude
training to be successful in the B
quadrant.
Being an entrepreneur
and building a B quadrant business
is one of the toughest challenges
a person can take on. The reason there
are more people in the E and S quadrants
is simply because those quadrants
are less demanding than the B quadrant.
As they say, "If it was easy,
everyone would do it."
Personally, I had
to learn how to overcome my self-doubt,
shyness and fear of rejection. And
I had to learn how to pick myself
up and keep going after I failed.
These are some of the personal traits
a person must develop if they are
to be successful in a B quadrant business,
regardless of whether it is a network-marketing
business, a franchise or an entrepreneurial
startup.
An important personal skill required
for any B quadrant business is leadership.
Are you able to overcome your own
fears and have others overcome their
fears in order to get the job done?
This is a skill the Marine Corps taught
me. As Marine Corps officers, it was
imperative that we be able to lead
others into battle, even though we
were all terrified of dying.
I meet many people
in the S quadrant, the specialist
or small business owners, who would
like to expand, but they simply lack
leadership skills. No one wants to
follow them. The employees do not
trust their leader or the leader does
not inspire the employees to better
themselves.
As mentioned earlier,
Forbes defined a big-business owner,
a B quadrant business owner, as a
person who controls a business with
more than 500 employees. This definition
is why leadership skills are vial
for the B quadrant.
Where could you
find a business that will invest the
time in your education, your personal
development and building your own
business? The answer is: most network-marketing
business.
Building a B quadrant
business is not an easy task. So you
need to ask yourself, "Do I have
what it takes? Am I willing to go
beyond my comfort zones? Am I willing
to be led and willing to learn to
lead? Is there a very rich person
inside of me, ready to come out?"
If the answer is "Yes,"
start looking for a network-marketing
business that has a great training
program. I would focus less on the
products or the compensation plans
and more on the education and personal
development program the company offers.
A network-marketing
business is a B quadrant business
because it meets several criteria
I look for in a business or investment.
Those criteria are:
| 1.) |
Leverage:
Can I train other people
to work for me? |
| 2.) |
Control:
Do I have a protected system
that belongs to me? |
| 3.) |
Creativity:
Will the business allow
me to be creative and develop
my own personal style and
talents? |
| 4.) |
Expandability:
Can my business grow indefinitely?
|
| 5.) |
Predictability:
Is my income predictable
if I do what is expected
of me? If I am successful,
and keep expanding my business,
will my income increase
with my success and hard
work? |
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Isn't Network
Marketing A Pyramid Scheme?
I am often asked if network marketing
is a pyramid scheme. My reply is
that corporations are really pyramid
schemes. A corporation has only one
person at the top, generally the CEO,
and everyone else below.
Compare that to
a newtowrk-marketing business system:
A true network-marketing
business is the exact opposite of
a traditional business model. A
network-marketing business is designed
to bring you up to the top, not keep
you down at the bottom. A true
network-marketing business does not
succeed unless it brings people up
to the top.
Additional Points
Worth Mentioning
The following are some other points
worth mentioning:
| 1.) |
Tax
breaks increase. By starting
a network-marketing business in
your spare time and keeping your
regular job, you begin to gain
the tax advantages of the rich.
A person with a part-time business
can take more tax deductions than
employees can. For example, you
may be able to deduct car expenses,
gasoline, some meals and entertainment.
Obviously, you need to check with
a CPA for exact rulings on your
situation. And the cost of your
CPA is tax-deductible. In most
cases, an employee cannot deduct
CPA expenses. In other words,
the government will give you a
tax break for advice on how to
pay less in taxes. |
| 2.) |
Meet
like-minded people. One of
the advantages I had is that my
friends also wanted to be in the
B quadrant. When I first started
out, most of my E quadrant friends
thought I was nuts. They could
not understand why I did not want
a steady job or a steady paycheck.
So an important part of becoming
a B is to surround yourself with
other people who are Bs and want
you to become a B. |
| 3.) |
Give
yourself time. It takes time
to be successful in any of the
quadrants. Just as it takes time
to climb to the top of the corporate
ladder as an E, or become a successful
doctor or lawyer In the S quadrant,
it takes time and dedication to
become successful in the B quadrant.
It took me years before I built
a successful B quadrant business. |
| 4.) |
Network-marketing
companies are patient. One
of the beauties of a network-marketing
business is that it will invest
in you, even if you are not successful.
|
In the corporate
world, if you are not successful in
six months to a year, you are often
fired. In the network-marketing world,
as long as you are willing to put
in the time, most companies will work
with you in your development. After
all, they want you to get to the top.
| 1.) |
Leverage
the systems that are already in
place. These systems are already
tried and proven, which allows
you to hit the ground running
instead of trying to build the
internal system of a new company.
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In conclusion
After opening my closed mind, I could
finally see some of the unique benefits
the network-marketing industry offers
people who want more out of their
lives.
Generally, it costs much less to get
started in a network-marketing company
than to build a business on your own.
-Robert Kiyosaki
Donald Trump's Response
Marketing is a powerful
tool, and network marketing can increase
that power, provided you are self-motivated.
In a simple visual, see a product
and then remove the advertising agency
from it. It is up to you to do the
marketing and advertising.
That's a big job,
but it can be done if you are passionate
enough to get it going on your own
and to jeep the momentum and motivation
going at a high level. It requires
an entrepreneurial spirit, and that
means focus and perseverance. I do
not recommend network marketing to
people who are not highly self-motivated.
Another important
aspect of network marketing is that
it is inherently social, so if you
are not a social or outgoing person,
I'd think twice about going into it.
Sociability is a requirement.
Just like in advertising,
there's no point in having a fantastic
advertising campaign if the product
isn't equally fantastic. Also keep
in mind that if you decide to become
a distributor, you will be legally
responsible for the claims you make
about the product, the company and
the available opportunities. But above
all, make sure the product is worth
your energy and total devotion. Otherwise,
you could be energetically spinning
your wheels.
Robert mentions the
importance of going beyond your comfort
zone when it comes to network marketing.
He also mentions giving yourself enough
time. These are good points to consider.
I would also agree that having leadership
qualities is critical for success.
You definitely have to have a take-charge,
can-do attitude.
As with any other
undertaking, know everything you can
about what you're doing before you
begin. Network marketing has proven
itself to be a viable and rewarding
source of income, and the challenges
could be just right for you. There
have been some remarkable examples
of success, and those successes have
been earned through diligence, enthusiasm
and the right product combined with
timing. As with so many issues we
have discussed before, there are tangibles
and intangibles involved, but success
is not a total mystery, and that applies
to network marketing as well.
Most people have
heard of focus groups, a research
tool that advertising agencies use
when they are testing a new product.
They will go out to different locations
and simply ask everyday people what
they like and don't like about a new
product. It's best if you can keep
the focus group idea close at hand
when you are deciding about a product.
Just because you like it doesn't mean
everyone else will. Finding a common
denominator in product appeal will
matter.
My nutshell
advice about network marketing is
to do your research and then put everything
you've got into your product. Genuine
enthusiasm is hard to beat, and the
odds will be with you.
-Donald
Trump
Sincerely,
Simon & Nyssa Haggard |
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